Most folks have had a truly great idea, or two, in their lives.
You know the one that could really change things. The one that you only dare whisper to a friend whilst checking the table next to you to ensure they don’t overhear. The one that was going to make you a fortune or change the future.
The true entrepreneur is a doer, not a dreamer – Nolan Bushnell
Thing is, 99% of us never follow through. Katya Kroupnik and her co-founders are not such people and they had a great idea! After “a market analysis to assess the opportunity” their idea was turned into fruition.
Paris Picnic was born
My husband and I came up with the idea for Paris Picnic in 2013. We had been living here for about a year after moving from the US, were picnicking all the time, and one day we thought – wouldn’t it be nice if we could just order a picnic and have it delivered to us?
Well yes that would be nice, very nice indeed!
Le pique-nique is a way of life in Paris – whether it be on the banks of the Seine amidst the tourists, a shady spot beneath the trees of the Jardin du Luxembourg or simply a local park. In the warmer months picnics with friends for Parisians is simply de rigueur.
The 2nd best restaurant in Paris. Well kind of…
Less than two years after launching, Paris Picnic had received so many 5-star reviews on Trip Adviser it was ranked as the second-best restaurant in all of Paris! There’s about 13,000 or so to save you counting. Their categorisation has subsequently been changed – presumably the other Paris restaurateurs were nonplussed, or whatever that translates to in French.
About one in four of their customers are local. However as you would expect tourists are the mainstay. I ask which countries are their most frequent customers. Kroupnik replies
“It’s quite varied. We’ve had customers from around 100 countries, and the majority would be UK, Italians, Americans, Canadians. we get lots of customers from Scandinavian countries as well. Norway, Sweden and Denmark definitely punch above their weight. We get quite a few Australians, but not too many from New Zealand. And I can confidently say that our portion sizes fill even the biggest Aussie appetite!”
How it works.
When you order a picnic, everything is included – even the cotton blanket, which you can keep. There is a choice of four menus and four locations which are automatically accepted. These are
- Champs du Mars (Eiffel Tower)
- Tuileries Gardens
- Square du Vert-Galant
- Place des Vosges
All wonderful spots to sip, chat, munch and people-watch. Other locales are possible too but are on request. What if it rains? Well you can cancel with a refund or reschedule. It is also possible to still have your picnic under-cover with a suggestion from the Paris Picnic team.
Do you have allergy or dietary requirements? Pas de probleme (not a problem) there either. You can check their website for more details. The food is ‘market-fresh’ and organic as much as possible and from sustainable sources so whilst you’re relaxing, chatting and enjoying your experience you can also allow a slight smug sense of virtuousness.
Some food for thought.
If you want to try to immerse as much as possible with locals rather than tourists in Paris then have a picnic in the environs of Canal St Martin. Whilst not leafy and green this part of the uber hip(ster) 10th arrondissement is very genuine and real. You will hear more French being spoken than English or Japanese around these parts and if there is a better place on earth to sit back and ‘people-watch’ then please let me know about it. I mentioned my particular love of this spot to the co-founder who gave this great suggestion…
Our new kitchen space is very close to the canal so people can also choose to pick up their picnic from the kitchen and walk over to the canal themselves